Starting a side hustle will help you:
✅ fast-track your way to financial freedom
✅ foster creativity
✅ become location-independent
✅ learn a new skill
✅ and experience some major interpersonal growth
Pursuing a side hustle is one of the hardest, most rewarding things you will ever do.
Introducing...
If you're wondering what side hustle to even choose, then this course is for you.
Is this you?
...you’ve always wanted to start an online side hustle, but you have SO many questions that it seems overwhelming
...you want to learn how to make some extra money alongside your 9-5— without experiencing burnout
...you’re not sure which side-hustle is right for you or which ones even exist
...you’re more interested in freelancing or self-employment as a side hustle, rather than part-time job
...you have no idea how to price yourself
...time management & boundaries are nonexistent in your life right now (or could be improved)
...you’re at a loss for how to manage your money (aka pay taxes) as a self-employed person
...setting up your business legally or finding an accountant is NOT on your repertoire
"This is the advice I wish I had received before starting my own side hustle. I didn't ask myself some of the questions she posed before diving in and, looking back, I wish I had. I've been running my own business as a side hustle for almost two years and I got some much-needed reminders by working through this course."
— Moji, consultant and writer
What You'll Gain:
✅ a deeper understanding behind your “WHY,” & how that has the power to fuel you to succeed
✅ insight into which online side-hustle is perfect not only for your lifestyle, but your unique personality
✅ the difference between freelancing & owning a business— and which one is right for you
✅ how to track your money & pay self-employment taxes
✅ the exact copy I use to pitch to potential clients
✅ how to price yourself & know your worth
✅ strategic methods for avoiding burnout & setting boundaries
✅ a list of my favorite side-hustle tools & recommendations
✅ personal stories & advice from a group of diverse side hustle starters
Hi, I’m Tori—
a internationally-recognized millennial money + career expert and the founder of Her First $100K — a financial and career advice platform for every woman.
I’ve been side-hustling and landing clients since 2016, all while building Her First $100K into what it is today.
When I first started, I didn't know what the hell I was doing. Where should I focus my energy? How do I pitch clients? How do I manage my time? And aren't taxes a thing?
As my confidence grew, so did my business. Through my side hustle, I was able to save $100,000 at age 25, and catapult myself towards my goal.
After three years of hard work spent growing Her First $100K on the side of my day job, I quit my corporate 9-5 to take my business full-time. It was the riskiest decision I’ve ever made, but it turned out to be the best decision of my life.
Now, I'm a multi-million dollar business owner with a team of 10, a book deal, and over 2 million followers.
I’m pulling back the curtain and spilling my secrets on how to start your own side-hustle, no matter if you need the extra cash or have dreams of running your own show.
"Tori's side hustle course provides great insight into what it takes to create a workable idea that fits your lifestyle and passions. The course helps those who hope to be self-employed set appropriate boundaries so that they can work towards reasonable work-life balance. She covers everything from taxes to pitching — every piece of information is valuable. I especially loved to see real numbers and real experience testimonials from others who have sustainable side hustles. It's cool to see what the possibilities are."
— Alyssa, freelance writer
My 5 tips on how to turn a side hustle into a full-time job.
Check out this video I created with CNBC for a sneak peek of the content you can expect in the course.
"I just love Tori's authentic voice and the tone of the course. It's written in a very relatable and easily digestible way. Some other courses I have taken have been overwhelming. It’s great to have some visible role models and fellow badass women out there who are living proof that with some consistency, patience and hard work a side hustle can turn into a highly profitable business that allows you to lead a more fulfilling, purpose-driven life."
— Thamina, podcaster
"This course helped me reaffirm, rethink, and refresh my hustle. Tori provides invaluable advice for pricing your freelance work and managing your finances to maximize your earnings, which is helping me as I continue to scale my business and navigate the freelance world. No matter what stage of the hustle you're in, this course is for anyone who wants to elevate their game!”
— Karya, photographer and social media manager
Is this you?
...you’ve always wanted to start an online side hustle, but you have SO many questions that it seems overwhelming
...you want to learn how to make some extra money alongside your 9-5— without experiencing burnout
...you’re not sure which side-hustle is right for you or which ones even exist
...you’re more interested in freelancing or self-employment as a side hustle, rather than part-time job
...you have no idea how to price yourself
...time management & boundaries are nonexistent in your life rn (or could be improved)
...you’re at a loss for how to manage your money (aka pay taxes) as a self-employed person
...setting up your business legally or finding an accountant is NOT on your repertoire
“If you want to start a side hustle but don’t know where to start, this is THE course to take! Tori walks you through every stage in the process with a clarity and cleverness that just sticks. I’ve taken many courses like this and often been a little disappointed; feeling like I was told what I need to do but not how! Tori not only walks you through the what and how but also the why so you understand why each stage is important to line yourself up for the next."
— Jonah, podcast editor and audio engineer
Let's dig into the details...
What You'll Gain:
✅ a deeper understanding behind your “WHY,” & how that has the power to fuel you to succeed
✅ insight into which online side-hustle is perfect not only for your lifestyle, but your unique personality
✅ the difference between freelancing & owning a business— and which one is right for you
✅ how to track your money & pay self-employment taxes
✅ the exact copy I use to pitch to potential clients
✅ how to price yourself & know your worth
✅ strategic methods for avoiding burnout & setting boundaries
✅ a list of my favorite side-hustle tools & recommendations
✅ personal stories & advice from a group of diverse side hustle starters
"The material in this course helped me scale my freelancing business, figure out my pricing, and ask for more! Tori has a way of finding out your strengths so you can capitalize on them. If that’s not a super power, I don’t know what is.”
— Bethany, writer and graphic designer
Want to reach location independence?
Idea to Income allows you to kickstart your online career that could bring you the freedom and flexibility of your dreams (without making all the mistakes I did).
"Working remotely has enabled me to pursue my love for travel and spontaneously move to Europe with my husband, because all you really need is a laptop and decent WiFi!"
—Olivia
"Working remotely gives me the freedom to pursue things I love that a standard 9-5 might not have the flexibility for."
—Kristen
"It lets me take care of my (mental and physical) health! If I'm having a really hard time focusing one morning, I pivot to a slow, restorative morning routine and pick up work that evening when I'm feeling better."
—Sophia
FAQ
Q. I know I *want* a side hustle, but I have no idea where to start. Is this for me?
1000% yes. This is EXACTLY who it’s for. We are building your hustle from the ground up. I’ll guide you in every step of the process, helping you choose the right hustle for you and set yourself up for success from the very beginning.
Q. I already have a side hustle. Is this for me?
It depends. The course will still help you refine your “why” and set a more clear direction for the pursuit of your current side hustle. You’ll also learn how to track and manage your money, set boundaries, and avoid burnout. So, if you’re struggling with any of those things, it’ll be covered in the course!
If you’re already deep into your side hustle or are already very established, this is probably not the course for you.
Q. I'm not American. Would this course still be useful?
Most definitely! The majority of the info in this course is applicable to anyone! The only part that won't be useful is the specific information about United States taxes (only 5% of the course) but the principles listed will still be useful.
Q. I think a part-time job as a side hustle (like, being a barista or a dog walker) is more my speed. Is this course for me?
Nah, it wouldn’t be very valuable for you. This course is targeted to people looking to start or further an online-based side hustle or business — think writers, graphic designers, virtual assistants, illustrators, photographers, coaches, Etsy sellers, etc.
Q. When will I stop getting access to the course?
The cool thing is, you'll receive lifetime access to this course, even when the price increases or updates are made for future cohorts. Buy it now, have it forever!
Q. Can I move through the course at my own pace?
Yes! Upon enrollment, you’ll gain access to all the modules of Idea to Income: Setting Up Your Side Hustle for Success so you can go with your own flow.
Q. Is this a video course?
Nope, it's all written. We do this on purpose, as it's proven that humans retain info better when they're reading and writing — and we want to make sure this content sticks with you! But just because it's text doesn't mean it's boring (you know me, we've got gifs and Timothee Chalamet references galore.)
Q. Are there scholarships slots available?
YES! Please check back when we host another scholarship opportunity for BIPOC women.
What makes this course different?
Actionable Activities
The course has built-in activities after each set of modules for note taking, reflection, and most importantly, progress.
You aren’t just absorbing a bunch of information, you're taking action. I’ve even created checklists to help you stay on track, so you can see results faster.
Self-Paced & Strategic
I know you have a busy life— that’s why there’s no need to be online on a certain day or at a certain time.
Upon enrollment, you’ll gain access to all the modules so you can move at your own pace. This gives you the necessary time to absorb the info and makes you less likely to get overwhelmed, and give up.
Start-to-Finish Success
Has someone ever helped you start something, only to abandon you halfway through? Not me.
In this course, you can expect to be guided from beginning to end— from choosing which side hustle works for you, to what to do with your first paycheck. It’s an all-inclusive pathway to ensure your success.
Take a peek inside...
Welcome!
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What to ask yourself before choosing a side hustle.
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Choosing Your Side Hustle
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Pricing Yourself as a Self-Employed Person
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Everything Administrative (Yuck) You Need to Know About Side Hustles
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Time Management
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Side Hustle Tools and Resources
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Advice from Side-Hustlers
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- Alyssa, Content Specialist & Freelance Writer, Video Creator, and Marketing Specialist
- Dannie, Account Representative & Runs an HR/Marketing Consulting Firm
- Daniella, Senior Software Engineer & Freelance Writer and Designer
- Kwynn Gonzalas-Pons, Research Associate & Content Writer
- Catherine, Marketing Specialist & Freelance Marketer and Photographer
- Kylie Gottschalk, College Admissions & Bartender and TESL Online
- Kirstin Bencomo, Graphic Designer & Freelance Graphic Designer
- Arianna Sartzetakis, Financial Planning and Analysis Analyst & Founder of NYC-Based Blog
- Jess Ess, Government Worker & Yoga Instructor, Dog Walker, and Administrative Assistant
- Maddy Vonhoff, Organizing Manager & Co-Founder of Foulplay
Bringing It All Together
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"As a serial side-hustler, I've gotten started on tons of different ideas for a side hustle, only to sputter out a little while later. Tori's course has exactly the guidance you need to hone in on a side hustle that works for you and find long-term success. This course is the perfect framework to take your side hustle dreams from just sitting inside your head to actual dollars sitting in your bank account. I've struggled with making my side hustle ideas sustainable - but after this course, I can take charge of my ideas and turn them into a plan!"
—Krysia, photographer
*Students who request a refund directly with [email protected] within 72 hours will receive a full refund